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Raising Capital
"How to" Articles

Growing a business takes planning, hard work, and most important, a good source of financing.  To grow a business, it is often necessary to attract financing from banks, outside investors, venture capital sources, venture angels, and others.  The process of obtaining financing embraces an intricate maze of issues and decisions.


Here are a number of articles that we have
found while researching the topic of raising capital.

Business Week Online
There is a large resource base available here ... including a free workbook.  It is a step-by-step guide to creating your business plan and funding request.

A Venture Capital Primer
With so much venture capital around, you would think raising money to start or grow a company would be easy. But securing venture capital is still a challenge. Venture firms are really equity investors, that is, financial partners, who ride the success of your business. They'll expect to be compensated handsomely for the risks they're taking, and they look for companies that have the ability to become significant players very quickly. This article explains what venture capitalists look for in a business, and how to position yours to attract the capital you need.
http://www.entrenetwork.com/articles/39.cfm

Angel Investors--Inc Magazine Report
When you're in search of financing, the idea of an angel -- an individual investor with money to invest in early-stage or start-up companies -- can seem nothing short of enchanting. But where do you find an angel? In the November,2000 issue of Inc. magazine, you can read how the owners of Wetzel's Pretzels tapped an existing customer as an angel. Typically though, courting an angel is less serendipitous. If an angel doesn't fall in your lap, try these resources for finding and working with angel investors.  There are a number of links to other related articles.
http://www.inc.com/guides/finance/24011.html

ABCs of Venture Capital and Angel Investors
What differentiates angel investors from professional venture capitalists? In addition to a good side-by-side comparison of the two types of risk-capital suppliers--how they operate, how they manage risk, and how much money they invest--the article also provides the names of networking organizations that focus on equity financing.
http://www.bizjournals.com/washington/stories/1997/03/17/sma ...

How Venture Firms Evaluate You
Although short, this article explains the key, critical criteria by which venture capitalists will judge your venture's prospects, including the formula used to assess your company's growth prospects. For example, one of the key elements venture capitalists look for is meeting highly specific customer needs in a way that allows growth beyond the initial product line.
http://www.accel.com/entrepreneurs/advice2.html

Venture Capital Analysis
This article is a 'must' for any entrepreneur considering seeking a venture capital investment. Although no article is a match for talking with other entrepreneurs who've been through the process, this piece effectively covers some of the issues and challenges of raising venture capital financing, including finding venture capital, industries that attract venture capital, qualifications for venture capital, the due diligence process, how a venture capitalist will value your company, and how an investment might be structured.
http://www.morebusiness.com/running_your_business/financing/ ...

How to Raise Money for Starting a Business
This report from The Internet Marketing Center is loaded with unique ideas for collecting small capital infusions from alternative sources, along with a nitty-gritty roundup of what your prospectus should tell investors. Unless you've already tried such creative approaches as having an "investor party" or asking your dentist to pass the word along to his (or her!) investment club, check out this site.
http://www.webcom.com/seaquest/sbrc/raisemny.html

Putting together financial projections that attract investors
The first question would-be investors ask is "What do your financial projections look like?" The reason investors ask this question is simple: Companies are valued in relationship to their earnings. Hence the future value of the investment depends on how the company performs down the road. As a result, access to growth capital depends in large measure on the entrepreneur's ability to paint a credible and compelling picture of his or her company's financial prospects through a projected income statement.
http://www.entrepreneur.com/Magazines/MA_SegArticle/0,1539,2 ...

When Seeking Outside Funding for a Start-Up, Plan for Employee Ownership
Why would you set up an employee ownership plan BEFORE you seek outside investment? Because,says this article, venture capitalists and angel investors like to see this. They want to know your key people have the same goals they do. Here is a fascinating appraisal of an investor incentive that many entrepreneurs overlook.
http://www.fed.org/onlinemag/feb99/tips.html

Streetwise Tips on Getting Money
The brainchild of an entrepreneurial publisher, Bussinesstown.com focuses exclusively on the needs and interests of small and emerging businesses. The finance page, just one aspect of this extensive Web site, divides material into Getting Money, Money Problems, and SBA Loans. Under Getting Money, you may click to definitions and descriptions of such concerns as lease financing and factoring. Extensive links to other Web pages make this a fruitful place to start your search for funding opportunities.
http://www.businesstown.com/finance/money.asp

America's Business Funding Directory
This oft-linked Web site is designed to help entrepreneurs locate business funding. You may answer the questions in the Business Capital Search Wizard and, based on your company's industry, size, and stage, BusinessFinance.com will lead you--free of charge--to valuable resources, experts, and contacts. But before you try to reach potential sources of funding, it might be wise to download from the Expert Center the free workbook guide on how to prepare a successful funding request. Expert advice and a library of links to leading small business resources round out the impressive usefulness of this site.
http://www.businessfinance.com/

A Venture Capitalist and Business Planner Look at Business Plans
Articles about how to write a business plan are appearing everywhere, but here is an informative one that looks as somber as textbook chapter, yet tells you to use a few well-placed graphics. You'll get a sense of the balance needed between seriousness and catchiness, as well as a list of important questions to answer if you're presenting the plan to venture capitalists or other potential investors.
http://www.vfinance.com/articles/bplanarticle1.shtml

Venture Capital Angels
The author assumes everyone has heard the term "Venture Capital Angels", but even if you haven't, here is a clear and concise explanation of how these investment hybrids operate. V.C. Angels provide first-round financing for risky companies, usually start-ups or companies with unstable financial track records. The angel will join your management team, so read this article if your company can benefit from a hands-on alternative investment source.
http://www.vfinance.com/articles/MarkAbrams.shtml

The Growth Company Guide to Investors, Deal Structures and Legal Strategies
Here, free, is the complete text of a 302-page reference guide, with chapters that explain just about every term and concept that should be know to you, the entrepreneur. The site has over 200 key-word entries, alphabetically listed, from Adventure Capitalists (entrepreneurs who invest in others' ventures) to Windows (the time you have to take advantage of a product launch or equity offering.) Skip the last entry, Zeal: if you don't have it already, you're in the wrong place
http://www.growco.com/

Build a Strong Business Plan
From the table of contents to the financial tables, a business plan covers a lot of ground. How can you make your executive summary stand out? How much detail is appropriate when outlining your marketing strategy? What is the best way to present the financial projections? Here are inc.com's best resources to help you create each part of your business plan.
http://www.inc.com/guide/item/0,,CHL2_GDE66,00.html

High Tech Growth Companies Turn Aggressive In Pursuit Of Financing
How are the fastest growing high tech companies in the U.S. financing their growth? According to a Price Waterhouse Coopers survey, they have been much more active than their non-tech counterparts extending their credit lines, completing new bank loans, and exploring non-traditional financing. Capital is essential to rapid growth, says this report, and outside sources of finance are abundant. Read this report to learn why reinvestment of your own cash flow might not be the way to stay on the fast track.
http://www.barometersurveys.com/pr/tb990106.html

Capital Search
Looking for working capital? BusinessWeek offers an informative free capital search that helps find potential sources of commercial finance, venture capital, investment funds, equipment finance, real estate finance, and government grants. If you're not sure what type of financing is best for growing or starting your business, this site offers criteria to help you figure out who to approach.
http://www.businessweek.com/cgi-bin/smallbiz/frontier?url=%2 ...

Questions To Ask About Angel Financing
Way before you structure a deal with an angel investor, step back and make sure you make the right moves. This article describes the variety of stock types entrepreneurs can offer angels, how long angels should serve on boards of directors, and negative covenants.
http://www.stybelpeabody.com/quesang.htm

Private Offerings
Are you thinking about raising capital from private investors or going directly to the public without registering an IPO? You'd better make sure you're playing by the rules and regulations of the SEC and comparable state agencies. This article explains the rules that govern Regulation D, Regulation A, and Small Company Offering Registration (SCOR) approaches.
http://www.venturea.com/pvt.htm