Compiled by Marcia Yudkin.  She has a great marketing website at http://yudkin.com/marketing.htm

Media Directories

Alternative Press Online Directory - Jump site for hundreds of leftist, feminist and alternative-lifestyle publications

Computer/Internet Media Directory - Links for computer, e-commerce and Internet magazines

Directory of Local Daily and Weekly Newspapers - State by state, town by town listings of local newspapers and contact info

Ecola - Jump site for more than 8,400 newspapers and magazines and 1,100 TV stations

Financial Media Directory - 200+ sites that report on the world of finance

Gebbie Press - Links to thousands of newspapers, magazines, radio and TV stations that are on the Internet

Kidon Media-Link - Worldwide and multilingual directory for newspapers

Legal Media Directory - When trying to publicize a law-related topic, start with this list of contacts

Medical Media List - Links to medical, physician and health Web sites  

New Pages Guide to Alternative Periodicals - Find little-known magazines ranging from Aboriginal Voices to Yoga International

News365 - Another media jump site, not as complete as Ecola or Newslink but contains topical Web sites that the others miss

Newslink - Find links here to thousands of newspapers, magazines, radio and TV stations worldwide

Online Press Releases - Sells an inexpensive media database (updated quarterly) that you can use again and again to reach the media

Personal Finance Media Directory - An awesome directory of media contacts covering personal finance

PR Machine - If you're in high tech, this list of national and regional high-tech reporters and editors is a gold mine

Talk Radio Directory - List of radio stations in the U.S., Canada and a few other countries with the news/talk format

Top Radio - State by state, country by country listings of radio stations that have Web sites

Trade Publications - Find hundreds of specialized industry publications here, from ABA Banking Journal to Wireless Week

US Newspaper Links - Extensive although incomplete links to U.S. newspapers, radio stations and TV stations by state and locality

World Wide Arts Resources - Jumping-off page for publications in the visual, literary and performing arts

Publicity Services, Free and For-Fee

Authors & Experts - For $99 a year, you get listed in their online database and notified of media searching for someone with your expertise

Automated Press Releases - Reasonable prices for industry-specific e-mail distribution of releases

BookFlash - Just $145 for distribution of news about your book to 5,000+ editors, reviewers, booksellers, librarians, etc.

Business Wire - Efficient vehicle for distributing business-oriented news releases

Canada Newswire - Use this distribution service for news specific to Canada

Contacts on Tap - More than 45,000 media contacts in this database, available for $200 a year

Corporate News - Perfect for high-volume publicists, this service offers one-price, unlimited distribution for 3, 6 or 12 months

eReleases - Service that delivers your releases to general and targeted media contacts by e-mail

HispanicPRWire - If you need to reach Hispanic media in the U.S., use this service

HotProductNews - Releasing a new product?  Submit your press release about it here, free

iMediafax - Service that faxes topical news releases to editors and producers nationwide for $.25 a page

Industry Pages - Post your press release free on any of 27 specialized portals, from AirlineIndustry.com to VideoIndustry.com

Internet News Bureau - Email news release distribution service for Web-related material

LinkageXpress - Service that ethically and thoughtfully solicits links to your site, bringing traffic and increasing your ranking in search engines

LivePressWire - Segments media circuits by country (U.K., U.S., 14 European countries) as well as by topic;  you pay the end of the month

M2 PressWIRE - Europe's largest international press release distribution network;  charges a flat annual fee rather than per release

Pressbox - Post your media releases here for free (yes, FREE!)

Press Flash - Fax distribution of Internet-related stories

Press Release Centre - Low-cost distribution of your news to Australian media

Press Release Network - Offers, among other options, distribution to the Top 100 Internet Publications for only $99

PR Leads - For $295 a year, this site feeds you leads on stories for which reporters need experts, speakers or authors to quote 

PR Newswire - Like BusinessWire, but geared to distributing releases on general (not business) topics

PR Web - Another free press release distribution site, more established than Pressbox

Radio-TV Interview Report - Crack copywriters help you appeal to talk show producers

Marketing Resources

Ad Archives - Useful links for researching ad slogans of the past

AdCracker - Terrific tutorials on the basics of creating ads

Affiliate Marketing Resources - Planning to set up an affiliate program for your site?  Consult these resources first

All About Public Relations - Top-notch, useful articles about all aspects of PR

ClickZ Network - Hundreds of articles by distinguished online marketing and advertising practitioners

Em@ilresults.com - Articles on e-mail marketing strategies, copywriting and fighting spam

Email Publishing Digest - Substantive, timely articles about e-mail publishing

Emergence of Advertising in America - Priceless collection of mostly nineteenth-century ads using many of today's marketing techniques

Federal Trade Commission - Learn here what's legally acceptable in advertising from their highly readable reports

Gary Halbert Letter - If you want to make a fortune through direct mail, read everything at this Web site (warning: it contains strong language)

GetResponse - Autoresponders that you can program to deliver a set sequence of e-mail messages at pre-set intervals

Industry Portals - Trying to reach the aerospace, boating, grocery, photonics, wire industry or others?  Start here

Internetmarketinginfo.com - More than 800 links to Internet marketing services, tools and information

Internet PR Guide - Useful articles on getting media coverage online

Link Popularity - Find out not only who's linking to you but also who's linking to competitors

MarketingProfs.com - Sophisticated yet accessible tutorials on everything from uncovering motivations to creating word of mouth

MarketingTerms.com - If you're puzzled by newly coined marketing terms like "mousetrapping" or "disintermediation," find definitions here

Office Links - Marketing tools and guidance specifically geared for small businesses

One-Minute Newsletters - Tips for marketing via postcards

Publicity Hound - Reliable, thorough advice on reaching the media

Sample Campaigns & Documents - Sample publicity materials from online publicity pioneer Steve O'Keefe

Top Ten Publicity Blunders - Quirky tutorial on what NOT to do in your search for publicity

Researching an Industry - Step-by-step, comprehensive tutorial on how to bone up on a specific industry

Telebridge - If you'd like to offer teleclasses, rent a bridge phone line here for just $10/hour

The Ultimate Marketing Communications Directory - Marketing resources in 70+ categories, from Account Planning to Word of Mouth

We-We Calculator - Find out how well your marketing copy focuses on the customer rather than on you 

Web Rings - Gateway/directory for hundreds of thousands of topical circles of links;  web rings are one form of free Internet marketing

Web Ad.vantage - Get quickly up to speed on Internet marketing techniques through this site's archive of articles

Wilson Web - Extremely well-organized directory of thousands of articles on every imaginable aspect of Internet marketing

Marketing Newsletters

The Marketing Minute - Great, free weekly newsletter

Marketing Sherpa - Six high-powered, always-interesting newsletters for marketers